Executive Leadership 

Jeff Tuttle President, CEO

Jeff brings to the Liv International team over 25 years experience in researching and developing nutritional supplements. His formulas are sold in more than 60 countries. He was a pioneer in directing the development of quality control techniques and methodologies for the herbal industry. For the past 15 years Jeff was the Executive Director of International Marketing for Nature’s Sunshine Products and served as the Senior Vice President of Global Marketing for Synergy Worldwide, a subsidiary of Nature’s Sunshine Products. He has been responsible for developing new markets, products and corporate marketing materials worldwide. Jeff’s mission is to provide the highest quality products and a generous financial opportunity to help people around the world enjoy optimum health and prosperity.

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John Hollingshead Board Chairman

John Hollingshead is a co-founder and Chairman of the Board of Liv International. In addition to the funding of Liv International, John has raised millions of dollars and organized, financed and operated a number of business enterprises over the past 30 years in the medical, mortgage, call center, financial services and investment industries. He is an experienced network marketing distributor and understands well the steps required to be successful in this industry.  Earlier in his career he joined a well known network marketing company based in California and built a profitable organization that distributed high-quality nutritional supplements and personal care products John believes in giving back to his community and has served as a leader and fund raiser for the Boy Scouts of America the past 34 years. He is presently or has in the past been a member of the boards and committees of many service and non-profit organizations including the Cystic Fibrosis Foundation, Financial Literacy Workshops, United Way/Utah Saves and as past President of the Centerville-Farmington Utah unit of Rotary International. John was raised in Southern California and has resided with his wife, Sally, and family in Centerville, Utah since 1974.


John Saldana Chief Information Officer

John, a native of the beautiful country of Colombia, is the systems expert on the team. His extensive experience in the fast paced Information Technology arena includes twelve years software and systems engineering with two of the top direct sales industry companies. He has personally developed and supervised many highly successful initiatives ranging from field applications, marketing plans and Associate services in over 20 countries. He personally understands the importance of providing accurate and timely information to Associates throughout the world. John's focus will be to develop information technology systems, to provide the highest level of customer service and to deliver cutting edge tools to help our Associates maximize their financial opportunity.